Our research and advisory practice is focused solely on the artificial intelligence space, with a further focus on AI for marketing. If you share our focus, we’re interested in hearing from you — whether you provide models, applications, integrated solutions (models + applications), custom implementations, or anything else. We’re particularly interested in companies building integrating Generative AI solutions, but are interested in meeting with vendors deploying all kinds of ML and AI systems for marketing use cases.

If you’ve never briefed us, now is a good time to start! 

Beyond that, some common triggers are: New product launches; major updates to your product features, functionality or roadmap; key client wins or case studies that you have permission to talk about; so on.

Read what we’re writing and learn what research we’re working on. If we’re covering your area of AI, put your company on our radar.

Most companies should plan on briefing us every six months. If the pace of innovation in your part of the space is high, you might consider pinging us every quarter. As a rule, if your company has major news to share, you should make sure we know about it (early and often). Feel free to email the analyst(s) you’ve briefed with any new developments and we’ll be sure to let you know if we need additional information!

Most briefings are virtual, over Zoom, Google Meet or similar. After we confirm a time, we’ll provide the details. Briefing calls run 30-45 minutes with one or two analysts. All briefings are recorded and transcribed for internal purposes. Anything you share may be summarized and shared in our Research products, thought leadership content, and/or with Advisory clients.

When feasible, analysts may choose to take briefings in person — for example, if you’re headquartered near their location, if they’re in your market for a client engagement, or at a conference.

Briefings aren’t one-way conversations, but they’re primarily an opportunity for you to educate us about your company. In this context, an analyst will certainly ask (tough) questions and clarify points. But you shouldn’t expect feedback, recommendations, or advice related to your specific company or your solutions.

A briefing isn’t a sales pitch. You don’t have to convince us about AI. Assume we know the space — if we get into uncharted waters, we’ll be sure to ask for an explanation. Otherwise, skip the backgrounders, the industry data, and the hyperbole. Skip the spin. Get to the specifics quickly and present them clearly. 

So, what are the specifics? Tell us about your company, what problems you solve for marketers, who your competitors are, and what makes you different. Let us know about key milestones you’ve achieved and what’s coming up. Explain your key features and functionality. Share a roadmap if you can. We’re particularly interested in hearing about clients who use your technology, why they chose it, how they’re using it, and what results they’re seeing. (Make sure they’re OK with you discussing their business and — again — we’re only interested in hearing about marketing use cases at this time.)

Leave lots of time for questions.

We ask that you send us a copy of your slides at least 24 hours before our scheduled call. , 

Your founder or other C-level executives. We love hearing from tech company CMOs because they usually share our affinity for the buyer. (Just leave the spin at the door.)

Not necessarily. But as long as your company’s solutions are relevant to our research and our clients, we’ll generally want to get something on the calendar. That said, analysts will make briefing decisions based on all sorts of things — like whether they have a specific interest in your company or space, whether your offering aligns with the focus of their current research, or whether you’re addressing a challenge marketers are asking about.

No, but the better we know your business, the greater the likelihood that we’ll include you if, when, and where appropriate. Remember, we maintain strict objectivity in our research and advisory. Technology vendors cannot hire us as advisors, sponsor content, or pay for placement.

We’re a lot more laid back than these guidelines make us sound. We’re living in exciting time. Let’s have some fun!