AI Accelerators
Hands-on. Hype-free. Our one-month AI Accelerators move marketing organizations forward. Advance your adoption of AI to enhance productivity, improve performance, and create strategic advantage.
These hands-on engagements help organizations efficiently address common marketing AI challenges, including strategic alignment, use case prioritization, and practical upskilling for the entire team.
Signature AI Accelerators
Starting at $15,000 per program. Combine accelerators into a series of sprints and propel your marketing AI strategy forward.
Blaze the Trail
AI Vision, Strategy & Alignment
This immersive one-month program helps marketing leadership teams design and align around a unified vision and the right big-picture strategy for integrating AI into their core strategy. This Accelerator is ideal for organizations ready to move beyond ad hoc experiments and position their brand for AI-powered market leadership.
You’ll gain the clarity, confidence, and toolkit to lead your marketing organization’s AI transformation.
- Benchmark your organization's AI readiness, maturity, and trajectory with our proprietary model
- Create a clear, compelling vision for the role AI will play in your overarching marketing strategy
- Align AI to your marketing objectives to find the best ways AI can support and strengthen your marketing and sales strategies.
- Identify and prioritize key strategic AI initiatives and translate them into a high-level road map for adoption
- Identify organizational obstacles to scaling marketing AI and brainstorm practical ways to overcome them
- Understand how Responsible AI governance at the organizational and end-user levels ensure brand-safe, human-centric implementation.
Roadmap Fast Track
High Potential AI Use Cases & Pilots
Don’t just talk about AI’s potential. Unlock it, today.
In this intensive one-month Accelerator, you and your team will identify and prioritize high-potential marketing AI applications to automate, optimize and innovate your current processes and programs. This AI Accelerator is perfect for any marketing organization serious about implementing AI in 2024 and looking for a systematic approach for designing and de-risking a realistic plan.
You’ll build a 90-day action plan for piloting, evaluating, and scaling AI initiatives that meet your most important marketing goals.
- Assess marketing capabilities primed for AI augmentation
- Brainstorm practical AI optimizations and innovations
- Identify, prioritize, and sequence near-term pilots by business effort and impact
- Create action plans, assign accountabilities, identify dependencies, and troubleshoot barriers
- Leave aligned and equipped with next steps to execute immediately
Smart Start
AI Primer & Proven Practices
Get your entire team up to speed on marketing AI, and how they can use it in their day-to-day roles to enhance productivity, unleash creativity, and improve performance.
This is a hands-on, one-month Marketing AI 101 program that delivers hype-free education, real-world inspiration, and practical know-how to ensure that every marketer in your organization has a baseline understanding of how the world (and their work) are changing as a result of AI. This AI Accelerator provides the essential upskilling, important context, and proven practices that marketing pros need to enter the AI era with confidence.
- Understand key AI technologies, their capabilities, use cases, and limitations for marketing
- Review and learn from in-market AI implementations from real brands
- Learn effective workflows, processes, and practices for using AI tools responsibly and effectively
- Gain hands-on experience with popular generative AI tools