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In the woods, a “blaze” is a trail marker that helps a traveler follow a given path. In marketing AI, a CognitivePath Blaze is a written analysis of a major development, complete with clear context, informed analysis, and marketing-focused implications. So you can navigate a clear path through the complexity and chaos.
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From the strategic to the tactical. The trends to the technologies. Our Pathfinder research aims to provide marketing decision-makers with the clear, actionable information they need to thrive in the face of AI-driven marketing transformation.
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2024 Research Agenda
- Strategic Guidance: Marketing AI Use Case / Case Study Compendium (in partnership with the ANA)
- Strategic Guidance: Impact of AI for CMOs
- Framework and Guide: Marketing AI Maturity Model
- Decision Guide: Best AI Writing Systems for Marketing
AI Use Case Compendium for Marketing
