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Independent research underscores everything we do. With clear perspectives, up-to-the-minute analysis, and objective AI market overviews, marketers gain the clarity they need to make informed decisions and take decisive actions about AI.
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In the woods, a “blaze” is a trail marker that helps a traveler follow a given path. In marketing AI, a CognitivePath Blaze is a written analysis of a major development, complete with clear context, informed analysis, and marketing-focused implications. So you can navigate a clear path through the complexity and chaos.
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Pathfinder Premium Reports
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From the strategic to the tactical. The trends to the technologies. Our Pathfinder research aims to provide marketing decision-makers with the clear, actionable information they need to thrive in the face of AI-driven marketing transformation.
In a sector where vendor hype and uncritical coverage create unrealistic expectations and marketplace confusion, our research is fair, balanced, and free from bias. CognitivePath never accepts vendor money for coverage, advisory, or sponsored content.
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2024 Research Agenda
- Strategic Guidance: Marketing AI Use Case / Case Study Compendium (in partnership with the ANA)
- Strategic Guidance: Impact of AI for CMOs
- Framework and Guide: Marketing AI Maturity Model
- Decision Guide: Best AI Writing Systems for Marketing