Three Essential AI Councils Every Organization Needs
As AI technologies increasingly permeate every facet of our lives, businesses are grappling with the transformative power of these tools, particularly in the realm of marketing. Generative AI — a subset of artificial intelligence that creates new content, insights, or predictions — shows promise for a wide range of marketing use cases, including creating dynamic […]
ANA Partners with CognitivePath to Educate Top Marketers on Generative AI
Today, I’m excited to announce that the Association of National Advertisers (ANA) has partnered with CognitivePath to educate senior marketing leaders about generative AI. We’re launching our relationship with a practical, actionable playbook that aligns our thought leadership and several of our proprietary frameworks (including our GenAI Marketing Maturity Model) with the ANA Global CMO Council’s Growth Agenda. The […]
An Introduction to Data for Generative AI in Marketing
Imagine a world where your marketing campaigns are precisely targeted to individual customer preferences, behaviors, and needs. Where versioning creative is easy and effortless. Where your team can produce high-performing, on-brand content with unprecedented speed and scale. Generative AI — a branch of artificial intelligence that creates new content — promises all of this, and […]
For Brands, Synthetic Celebrities Blur the Lines of Reality (and Responsibility)
The prophetic Season 6 opener of Black Mirror, Joan is Awful, propels viewers into a mirrorworld where every actor has been replaced with an AI likeness. Within months of the episode’s release, the fact betrayed by this fiction became a catalyst for a real world Hollywood strike. The actors’ union is protesting a contract clause […]
Building Trust in Marketing AI Systems
The role of AI in marketing has gone from being a novelty to being a game-changing reality that’s reshaping how we connect with consumers and understand their needs. Yet, the power of these advanced technology systems hinges on one profoundly human factor: trust. Trust has always been the cornerstone of any successful marketing strategy. And […]
ChatGPT Plugins: The Battle for the Chatbox Begins
OpenAI just announced the availability of plugins inside ChatGPT. Well, sort of — they’re rolling them out to paid ChatGPT Plus users first, using a waitlist, then gradually making them available more widely over time. What Are ChatGPT Plugins? Plugins are extensions that install and run inside ChatGPT, allowing the large language model to access […]
For Generative AI in Marketing, Strategy Equals Success
AI isn’t new to marketing. Anything but. For years, artificial intelligence has been baked into ad targeting and performance analytics, sentiment analysis and social listening, copy testing and content personalization, and email and search engine optimization. In many cases, machine learning has been churning away in the background, making the art of marketing more scientific […]
ChatGPT: Is This AI’s Tipping Point Moment?
The odds are that you’ve seen the buzz about ChatGPT, a large language model trained by OpenAI to generate human-like text based on the input it receives. It’s a variant of GPT-3 (Generative Pretrained Transformer 3), the machine learning model that’s considered one of the most advanced technologies for generating convincing, high-quality written content. ChatGPT […]