We Are CognitivePath
We’re a research and advisory firm that guides marketing organizations through the AI era.
Faced with an onslaught of AI innovation, marketing decision-makers need thought partners they can trust. Independent advisors who deliver fact-based guidance and objective analysis for making better decisions about AI in their organizations and take the right steps to modernize their marketing for the AI era. Industry experts who provide clarity, instill confidence, and help marketers cut through the chaos and confusion.
That’s why forward-thinking marketing executives rely on CognitivePath — the only research and advisory firm solely focused on the intersection between marketing and AI.
Our difference
AI-Focus
Unlike other analyst firms, we're 100% focused on the fast-moving artificial intelligence industry. This allows us to go deep, where generalists go wide. We bring a nuanced understanding of the technological, business, and human implications of AI to everything we do.
Marketing Lens
We approach AI with a marketer's mindset -- earned through decades of experience as client and agency-side practitioners. We bring a deep understanding of marketing fundamentals and a commitment to providing brand-safe. marketer-relevant AI guidance.
True Objectivity
We serve client-side marketers and their agencies. Period. While we have our finger on the pulse of AI technology, tech vendors can't hire us for advice, sponsor content, or pay for coverage. This ensures that our interests are always 100% aligned with yours.
Providing insights to help you adopt and scale marketing AI with clarity and confidence.
- Readiness and Benchmarking
- Strategy and Roadmap
- Use Case Identification
- Project Prioritization and Planning
- Technology Evaluation and Selection
- Adoption and Implementation
- Responsible AI and Governance
- End User Guidelines and Policies
- Marketer Upskilling and Reskilling
- Talent Strategy and Org Design
- AI-Powered Workflows and Processes
Our Analysts
As seasoned marketing leaders who have helped brands successfully navigate decades of transformation, we’re perfectly positioned to help today’s marketing leaders navigate the era of AI — and win.
