Workshop Downloads
Innovate with Impact: How to Make Winning Decisions About AI & Other New Technologies
Workshop Handouts
Grab this pack of three handouts from our Innovate with Impact session at the ANA AI & Technology for Marketers conference.
- Marketing Innovation Scratchpad -- To capture your ideas as we walk through the draft ANA Marketing Innovation Framework
- Marketing Innovation Scoring Framework -- Our framework for evaluating the strategic fit and organizational feasibility for any innovation idea or technology use case
- Marketing Innovation Scorecard Worksheet -- For use during the innovation scoring exercise in the second part of the workshop
